Media Effectiveness & Optimisation Manager

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About the role

We’re looking for a commercially minded, insight‑driven marketer to help optimise how we plan, deliver and measure our customer communications and media activity. In this role, you’ll use data‑led insight and audience understanding to improve the effectiveness of our marketing plans across paid, earned and owned channels. 

You’ll support end‑to‑end project and campaign planning, ensure media is distributed to the right locations and audiences, and continuously identify opportunities to improve how we communicate with customers. With confidence presenting to senior stakeholders and a keen eye on the evolving media landscape, you’ll play a central role in enhancing the performance and impact of our customer‑focused marketing activity.

You will be responsible for

• Develop a deep understanding of our commercial performance and its key drivers, working closely with Finance and Insight teams to translate data into actionable opportunities.
• Build expertise in our audience framework and use it to shape strategies that positively influence commercial outcomes.
• Translate commercial insights into clear marketing optimisation plans across the 6 Ps—Promotion, Place, Price, Product, People and Packaging—at both geographic and audience levels. You’ll bring these plans to life by collaborating with teams across the Customer function, including Marketing, Media & Campaign Planning, Direct to Customer Communications, CRM, Shopper Marketing and Performance Marketing.
• Optimise media distribution across priority locations and audiences to maximise returns, partnering with the Media Manager and Lead Media & Campaign Planners to enhance our portfolio performance.
• Demonstrate the impact of your work through clear measurement, showing the value and commercial uplift achieved through optimisation.
• Build strong working relationships with key agency partners, including EssenceMediacom, BBH and Dunnhumby, to ensure high‑quality, insight‑led delivery.
• Stay up to date with the latest developments in the media landscape, bringing fresh thinking and new opportunities into the team.

You will need

• Experience supporting project and campaign planning, with the ability to keep workstreams organised and on track.
• Strong analytical skills and confidence working with data‑led insight to inform decision‑making.
• A broad understanding of paid, earned and owned marketing channels, with hands‑on experience in digital marketing.
• The confidence and credibility to present to senior stakeholders and influence decisions across the business.

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.