Audience Lead

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About the role

As Audience Lead, you’ll work across agile Test & Learn squads to create end-to-end audience strategies that maximise learning and test success. You’ll translate insights into hypotheses, size opportunities, and connect audience strategies to the wider personalisation plan to deliver impact. Collaborating with squads, business owners, and teams such as Measurement, Insights, and EA, you’ll ensure smooth implementation and that successful tests flow seamlessly into BAU.

You will be responsible for

• Develop and communicate a holistic audience strategy aligned to Personalisation OKRs, using data insights and market trends.
• Collaborate with cross-functional teams and Test & Learn squads to design audience strategies that maximise learning, success, and scalability.
• Streamline audience selection processes and definitions to drive pace and simplicity.
• Use insights from tests to refine strategies, shape the Personalisation roadmap, and support business cases for scaling successful tests.
• Maintain strong stakeholder engagement across key teams including Insights, EA, Measurement, and Finance.

You will need

• Strong background in customer insight, analytics, and data-driven decision-making.
• Commercial acumen with strategic thinking and problem-solving skills.
• Proven ability to lead cross-functional initiatives and influence diverse teams.
• Skilled in translating complex analysis into clear, actionable strategies and compelling stories.
• Effective prioritisation and stakeholder management across matrixed environments.

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.