Audience Executive

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 10% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About the role

About the role

The Personalisation team is dedicated to building and orchestrating personalisation capability with 4 areas of focus: 

• Strategy and roadmap – owning the overall personalisation strategy for the business alongside the 3 year delivery roadmap; 
• Delivery – leading the delivery of new personalisation capability through cross-functional squads, building and incubating capability, productionising and scaling for handover to BAU; 
• Customer journeys – designing and orchestrating E2E customer journeys working across the Customer function with proposition and channel teams and aligned to the pillars of the Customer Plan ensuring we still support our loyalty and online journeys; 
• Segments and Audiences – owning our segmentation, identifying growth opportunities and building target audiences to test, learn and scale. 

In this varied and fast-paced role you will use your expertise in Data Analytics to build target audiences to test, learn and scale. Robust and agile analytics, and clear, impactful storytelling, with a focus on action, are some of the ways you will help us create a new culture of customer centricity.

You will be responsible for

You will be responsible for

• Analysing data sets of multiple types to identify target audiences to test, learn and scale. 
• Ensure audiences are tailored to meet business objectives
• Acting as a flexible resource to support audience targeting & activation needs for wider org as needed
• Supporting functional teams, natural working teams & incubator squads to add the right filters to segments and outline optimal audiences 
• Continuously improving our audience targeting approach through building strong collaborative relationships with the Insights team, EA and dunnhumby.
• Ensure consistency in audience-targeting across all channels / customer touch points

You will need

You will need

• Strong analytical background using both simple and complex statistical models
• Skilled in extracting, analysing and interpreting data. SQL is required, experience using statistical / data analytics and dashboard creation software is useful e.g. R, Python, Tableau
• Specific experience of audience targeting: creation, testing and scaling across a range of tactics working with both first party and third party data.
• Good communication and data visualisation skills are essential
• Strong collaboration skills.

 #LI-RD1

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying