Grocery Brand Manager

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About the role

At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely. We also recognise that life looks a little different for each of us. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. That’s why at Tesco, we always welcome a conversation about flexible working. So, talk to us throughout your application about how we can support.

We are delighted to share a fantastic and exciting opportunity for a Grocery Brand Manager in the Own Brand team at Tesco.   

The role will see the successful candidate take responsibility for Own Brand development within the Grocery category, identifying and prioritising opportunities for growth across our Food brands

You will build strong relationships with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion)

This role would suit someone who has a strong commercial understanding, can turn data & customer insight into motivating propositions and work well with cross-functional stakeholders to deliver results

You will be responsible for

• Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Grocery category, including Cooking Ingredients, Global Cuisines, Breakfast Cereals, Hot Beverages, Home Baking, Classic Grocery & World Foods
• Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional and senior teams to deliver
• Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth
• Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touchpoints
• Developing strong relationships within cross-functional teams and with key senior stakeholders
• Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand
• Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group

• Following our Business Code of Conduct and always acting with integrity & due diligence

You will need

Experience relevant for this role:

• Brand leadership
• Teamwork & collaboration
• Commercial understanding
• Stakeholder management
• Innovation

Operational skills relevant for this job:

• Turning customer insight into motivating concepts and propositions
• Proposition development across the 6Ps
• Brand and Innovation planning and delivery

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About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

Diversity, equity and inclusion (DE&I) at Tesco means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern -combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.