Brand Manager - Finest

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About the role

At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely. We also recognise that life looks a little different for each of us. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. That’s why at Tesco, we always welcome a conversation about flexible working. So, talk to us throughout your application about how we can support.

We are delighted to share a fantastic and exciting opportunity for a Finest Brand Manager to join the Food Own Brand team at Tesco.   

You will build strong relationships with cross functional teams to lead the delivery of brand positioning and strategic plans across the 6Ps.

The role will see the successful candidate take responsibility for Finest brand development and in developing differentiating cross-category propositions.

This role would suit someone who has a strong commercial understanding, can translate proposition into concepts and work well with key stakeholders to interpret ideas and insight.

The Hiring Manager for this position is Jessica McKenzie

You will be responsible for

• Leading the strategic planning process for Tesco Finest, building platforms and pipelines for growth and aligning the senior team at relevant stage
• Developing strong relationships with cross functional teams, NWTs and key stakeholders deliver the Tesco Finest Brand Strategic Plan  
• Creating compelling and insight-led concepts to deliver the strategic plan using the Tesco Customer team way tools
• Constantly monitoring the premium market and customer metrics to proactively identify issues and opportunities
• Briefing insight, execution (communication) and design teams to bring propositions to life and as brand champion, ensure good implementation of brand guidelines
• Ensuring Tesco Group (International) relevance and transferability of Brand and category specific strategy, guidelines, pipelines and mixes
• Following our business code of conduct and always acting with integrity and due diligence

You will need

• Brand leadership
• Innovation
• Stakeholder management
• Team work and collaboration
• Commercial understanding

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

Diversity, equity and inclusion (DE&I) at Tesco means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern -combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.