Media & Marketing Optimisation Manager

What’s in it for you

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Buy holiday salary sacrifice scheme (for salaried roles)
• Private medical insurance
• Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
• Life Assurance - 5 x contractual pay
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• The right to request flexible working from your first day with us
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
• A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
• Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
• Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here
• Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

About the role

We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support.

We are delighted to share a unique opportunity within the Tesco Marketing function for a Media & Marketing Operations Manager.

The role focuses on optimising our marketing activity and media investment against commercial priorities, ensuring we are tailoring our spend and activity to locations and audiences that are commercially important and driving performance.

The role works closely with our Insight function and our media agency EssenceMediacom. The ideal candidate is analytical, agile and up for crafting a unique role that will shape the way the UK Marketing operates.

The Hiring Manager for this vacancy is Tom Mardon

You will be responsible for

• Understanding our commercial performance and the drivers of performance working closely with finance and insight teams.
• Understanding our audience framework and how this impacts our commercial performance.
• Translate commercial performance into marketing optimisation plans across the 6 P's (Promotion, Place, Price, Product, People & Packaging) at a geographic and audience level. Landing these by working with key teams across the customer function from Marketing teams, Media and Campaign Planning, Direct to Customer Comms, CRM, Shopper Marketing and Performance Marketing.
• Optimise the distribution of media to key locations and audiences to drive greater returns to the business by collaborating with the Media Manager and Lead Media and Campaign Planners to optimise our portfolio.
• Demonstrating the benefit and returns from optimisation made to our plans.
• Developing relationships and working closely with key agencies (EssenceMediacom, BBH, Dunnhumby).
• Keeping up-to-date with the media landscape.

You will need

• Experience with project and campaign planning
• Experience in working with analytical and data-led insight
• Broad knowledge of marketing channels (paid, earned and owned) including specific experience with digital marketing channels.
• Confidence in presenting to senior stakeholders across a business

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern -combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.