Lead Data Automation & Targeting Manager - 12 Month Fixed Term Contract

What’s in it for you

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Buy holiday salary sacrifice scheme (for salaried roles)
• Private medical insurance
• Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
• Life Assurance - 5 x contractual pay
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• The right to request flexible working from your first day with us
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
• A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
• Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
• Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here
• Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

About the role

We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support.

Target and build direct marketing communications, maximising the use of personalisation and automation, and owning the business rules regarding the communication contact with customers

You will be responsible for

• Responsible for the data, targeting and personalisation for all UK direct marketing campaigns including email, push notifications, in-app notifications and SMS.
• Implementing at scale, automated and triggered email communications, ensuring greater relevance to customers.
• Owning the customer contact business rules for direct marketing.
• Collaborate with various data and insight teams, to develop and create relevant customer segments which are actionable at scale
• Work in partnership with Technology teams to ensure Marketing Platform is fit for purpose, using any new capability to step change the volume of personalisation and automation.
• Lead a team of dedicated Targeting Managers, developing them to be the central point for all targeting and personalisation advice and recommendations, with team members acting with autonomy, representing the team as experts in customer targeting and customer journey build/design

You will need

Operation skills relevant for this job:

• Nurture meaningful customer relationships
• Turn data into actionable insight
• Develop impactful omni channel communication
• Working knowledge data management tools

Experience relevant for this job:

• Demonstrated ability in customer communications
• Strong communication and interpersonal skills
• Wider knowledge of marketing
• Experienced in use of ESP/ Integrated Marketing Platforms
• Strong background in data management

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About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern - combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.  If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.