F&F Clothing PR Manager - (Parental leave cover)

What’s in it for you

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Buy holiday salary sacrifice scheme (for salaried roles)
• Private medical insurance
• Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
• Life Assurance - 5 x contractual pay
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• The right to request flexible working from your first day with us
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
• A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
• Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
• Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here
• Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

About the role

We are delighted to share that an opportunity has arisen for a PR Manager to join the exciting and thriving world of F&F Clothing here at Tesco on a Parental cover contract.

This role will see the successful candidate work to build the multi-layered F&F PR & Influencer strategy, leading in-house PR team in implementation to drive compelling and cohesive brand messaging.

Strong experience in PR is essential (agency or in-house, preferably within the retail/fashion sector) delivering successful, integrated campaigns.

You will be responsible for

• Oversee and support global countries PR/Influencer plans to align with overall business KPI’s & strategy.
• Working alongside key senior stakeholders to advance F&F’s brand identity in the market and launch key licence product partnerships.
• Manage PR / Influencer events and activations to agreed budget and timings, at the same time continually looking for ways to improve and innovate, offering journalists and customers something different and exciting each time.
• Generate coverage across media publications, online and offline, which is in line with the PR strategy and works alongside the marketing strategy.
• Manage the PR & Social budget (in accordance with the forecast) .
• Act as the main point of contact for all PR-related queries for F&F across the business and externally.
• Continue to build and strengthen relationships with key journalists, influencers and talent and agents to strengthen brand reputation and elevate our brand positioning.
• Manage key product launches and all seasonal events.
• PR/Social crisis management.
• Define and execute a clear and forward-thinking influencer strategy and management of influencer team and agency.
• Manage the influencer ambassadorship programme and build strong relationships with talent and agencies to maximise deliverables and output.
• Stand over all consumer press material for the brand.
• Deliver monthly PR & Social reports to key business stakeholders.
• Build strong relationships with commercial teams to understand product stories.
• Management of talent /celebrity partnerships and create first class PR plans to be in line with business commercial objectives.
• Management of brand ambassador shoots and content delivery.
• Manage all PR/editorial sponsorships and work alongside procurement to ensure supplier processes are followed for contracts and payments.
• Management and development of in-house PR & Influencer team.

You will need

• Excellent verbal and written communication skills: you’ll need to be able to explain complex concepts to people of all levels.
• Experience of external stakeholder management.
• Strong industry network.
• Budget and agency management experience. We work with large budgets and a number of agencies, so experience of managing, evaluating and optimising both is essential
• Experience of tracking tools and the ability to define and track KPIs
• To be comfortable working in a vast business and a large team, as well the other marketing communications channels and campaign teams to deliver a compelling and integrated plan
• Management of a team.

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About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern - combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.  If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.