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Brand Expression Manager
Job Reference tesco/TP/12955979/800948
This job has been closed.
What’s in it for you
We offer excellent benefits that help make Tesco a great place to work! These include but aren’t limited to:
- Annual bonus scheme
- Holiday starting at 25 days plus a personal day (plus 8 Bank holidays)
- Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
- Life Assurance - 5 x contractual pay
- Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
- Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want
Click here to read more about the benefits we have available for our colleagues
About the role
As a Brand Expression Manager, you will define, develop and deliver the visual expression of the Tesco Brand. Delivering and supporting solutions that are right for our customers, colleagues and the business, being customer focussed in everything you do.
The Hiring Manager for this vacancy is Gemma Edwards
You will be responsible for
- Interpreting the business strategy and Customer plan in order to translate all projects we deliver and support.
- Understanding and considering the impact of our project work across all channels and areas of the business in order to deliver a consistent, cohesive and considered brand identity and approach.
- Acting as a Brand Guardian and ensuring we are clear on how the Tesco brand looks, feels and speaks.
- Providing support and advice across the business for all aspects of Brand expression, communication and alignment.
- Supporting colleagues and agencies through specific design forums and Marketing processes.
- Leading the development of brand standard guidelines, seasonal and propositional toolkits
- Regularly supporting multiple channels; from packaging, communications, store design and executional teams to ensure what we deliver is considered and aligned to the broader business strategy.
- Developing strong creative projects that are innovative, market leading and right for both customers and colleagues.
- Leading design agencies from briefing, design development and then through to delivery.
- To drive the design strategy and ensure creative excellence at all times.
- Creating and following critical paths, managing risks and budgets and working collaboratively with NWT's.
- Following our Business Code of Conduct and always acting with integrity and due diligence
You will need
Operational skills relevant for this job:
- Nurture meaningful customer relationships
- Deliver inspiring briefs and feedback
- Develop impactful omni channel communication
- Turn data into actionable insight
- Craft a distinctive brand positioning
- Develop a consistent brand expression and design
- Generate engaging concepts
- Develop motivating propositions across the 6PS
- Create outstanding retail experiences
Experience relevant for this job:
- Degree educated in a design related field
- Project Management
- Presentation skills
- Brief writing
- Defining and creating brand communication strategies
- Understanding of the retailing landscape
About us
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.