The following content displays a map of the jobs location - Shire Park, Kestral Way, Welwyn Garden City
Campaign Targeting Manager
Job Reference tesco/TP/4519434/579683
The job has expired.
What’s in it for you
We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:
- Annual bonus scheme where you can earn up to 3.5% of base salary
- Holiday starting at 25 days plus a personal day (plus 8 Bank holidays)
- On-site state of the art gym at our Welwyn Campus with discounted “Gympass” membership & free health checks via Nuffield Health
- Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
- Life Assurance - 5 x contractual pay
- Share Schemes – Join our ‘Buy As You Earn’ & ‘Save As You Earn’ share schemes after 3 months service
- Colleague Clubcard (including a 2nd card for a family member) after 3 months service
- Colleague Discounts:
- 10% increasing to 15% after every pay day for a four day period, off most purchases at Tesco
- 10% off One Stop
- 10% off pay monthly & SIM only deals with Tesco Mobile
- 20% off all F&F purchases
- 20% off car, pet and home insurance at Tesco bank. T&C’s apply
- 25% off Tesco Café
- 50% off complete glasses purchases & free eye tests (other offers available) at Vision Express
- 50% off health checks at Tesco Pharmacy
- An exclusive deals and discounts website saving you money on everyday purchases, treats for the family, eating out and utility bills for the home
- Cycle to work scheme
- Shuttle Bus Service to/from Hatfield & Welwyn Garden City Station to Welwyn Campus & Hatfield Offices
- Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want
- Our Employee Assistance Programme helps you deal with life’s challenges
- Financial wellness - Tesco has partnered with experts to help you make the most of your money
- Get involved in a range of fundraising activities with our long-term charity partners
About the role
Target and build direct marketing communications, maximising the use of personalisation and automation, and owning the business rules regarding the communication contact with customers
You will be responsible for
- Responsible for the data, targeting and personalisation for all UK direct marketing campaigns.
- Implementing at scale, automated and triggered email communications, ensuring greater relevance to customers.
- Working with our HSC analysts to report on email campaigns.
- Working with other areas of the business to provide omni-channel communications at the various customer touch points.
- Working with Dunnhumby to leverage their Data Science and, ultimately, enhance our communications.
- Supporting the Targeting Automation Lead with the maintenance and development of the email system.
You will need
Key people and teams I work with in and outside of Tesco:
- Targeting & Automation Lead
- Head of Loyalty Membership & CRM
- HSC
- Dunnhumby
- Email Production Team
People, budgets and other resources I am accountable for in my job:
- HSC
- Dunnhumby
Operational skills relevant for this job:
• Experienced in using campaign building tools
• Experienced in use of ESP/ Integrated Marketing Platforms
• Strong background in SQL coding
• Working knowledge of Hadoop
• Understanding of predictive data science & statistical techniques
Experience relevant for this job:
• 4+ years experience in CRM/direct marketing (ideally in retail)
• Strong communication and interpersonal skills
• Wider knowledge of DM and digital marketing channels
About us
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.